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Who is an SMM specialist in simple words: what he does, how much he earns, how to learn

Who is an SMM specialist? This is a performer who communicates information about a product-service to potential customers using social networks.

  • What is the task of an SMM manager? In various ways, attract the maximum potential customers from social networks.
  • What to do:
  • Understand the essence of the promoted business.
  • Understand the target audience of the business.
  • Create and properly configure the community.
  • Create a design.
  • Develop a content plan and publish posts.
  • Launch and track ad metrics.
  • Take statistics of work for a month, then draw conclusions, prepare proposals and recommendations and start all over again from the point on the correct setting.
  • What should be the result of the work? Increase in the profit of the promoted business.
  • How much can an SMM manager earn? Part-time job from $ 500, main job from $ 2000.
  • How to learn SMM-specialty? Free and completely on your own or paid with the help of a mentor.
  • There are more orders than time? What to do next? Leave everything as it is, expand knowledge, open an agency, open a school.

If you need details and examples on all of the above, then I invite you to read the entire article.

In this article, as a practicing SMM manager, I will tell you - who is an SMM specialist without complex definitions and abstruse phrases. And most importantly, you will find out what he does, what results he can achieve, how much to earn and how to learn a specialty.

I have personally worked with more than 50 groups of Customers on various topics. At the same time, I was not born an SMM manager, I was not assigned to them. First of all, I became one thanks to hard work, months of sleepless nights and millions of words I read.

Therefore, without pathos and lies, I will tell you what needs to be done and what you can count on for a beginner, as well as an experienced SMM specialist.

Content:

  1. Foundations the purpose of any business is the hard truth
  2. Who is an SMM specialist and what does he do - in simple words
  3. Results from attracting an SMM specialist - personal experience
  4. How much can an SMM manager earn - real and honest numbers
  5. How to learn SMM-specialty - 2 ways
  6. Are there more orders than time? What to do next - 4 main directions

Foundations the purpose of any business is the hard truth

For some reason, in all the articles describing who an SMM manager is, they first talk about his duties. In other words, drawing up a marketing strategy, promotion strategies, content plan, content publishing, advertising, marketing, and so on, so on, so on.

All businessmen need profit from the sale of a product / service.

The bitter truth is that it's all kind of complicated. There is no starting point or something ...

So, to make it easier, let's go first. What do all business owners want, why do they create it?

Usually for profit. Accordingly, all businessmen need profit from the sale of a product / service.

I propose to follow this scheme and move:

  • You have a product / service - we are looking for buyers.
  • Buyers know about the existence of the product, but do not know who offers this product - we bring information to potential customers about you.
  • The buyer learned about the product and about the company - became interested and bought.
  • All!!! - You made a profit.

Thus, you and your product are on one side, potential buyers are on the other. Therefore, it remains only to "connect the shores" - to convey information about your offer to potential buyers.

Who is an SMM specialist and what does he do in simple words

There are many ways to convey information to consumers, and one of them is through social networks.

So we have come to a simple definition of an SMM specialist - this is a performer engaged in delivering information about a product / service to potential consumers through social networks.

Let's talk further. What social networks exist:

In each of them, you can create a page that will act as a source of information about your case.

In general, to put it simply, the task of an SMM manager is to attract the maximum potential clients from social networks in various ways.

When I decided to become a social media specialist, I realized that I couldn't master all the networks at the same time. Therefore, you need to choose one and then expand to the rest.

Considering that FB is the largest social network in the world, then, naturally, I chose it. And I advise you. Then I took paid training, several free courses, read hundreds of different articles, and most importantly, increased the effectiveness of several groups of my customers.

Tasks of an SMM specialist

Therefore, I can confidently say what an Instagram SMM specialist should do in order to achieve the main goal of any business:

Tasks of an SMM specialist

  • Understand the essence of the promoted business.

If you want to promote your business, then you do not need this item. However, if you plan to provide promotion services, then this is the main parameter, without the correct understanding of which, all subsequent work can go down the drain.

Understand the target audience of the business.

You need to know your business audience in order to competently perform all the following steps.

Create and properly configure a community.

More about this in the article - How to set up and arrange a Facebook group: the main mistake and correct instructions from the SMM manager

Create your first test design.

You can do it yourself or from an inexpensive designer. Because it often turns out that the first design and setup was done incorrectly and requires revision or complete rework. In order not to spend a large budget on paying for the work of an expensive designer, the first design should be test. After it has already been tested by time, you can "fork out" and hire an expensive specialist.

Develop a content plan and publish posts.

It is necessary to take into account the frequency of posts publication and decide what they will be about, in what format and what purpose each publication will pursue.

By the way, about the goal:

Should I post good morning wishes: YES, or NO?

The answer is simple: any post should lead to a goal (remember, the goal is profit). Wishing good morning does it somehow bring us closer to the sale? Not! And that's the point (and don't even try to speculate on this topic)!

Launch and track ad metrics.

This is the most powerful tool for attracting customers. Interestingly, Instagram can set up ads in a variety of ways, depending on the budget (even if you only have 500 rubles a month).

Take statistics of work for a month, then draw conclusions, prepare proposals and recommendations and start all over again from point # 3.

This is in a nutshell - without any marketing strategies or other complex concepts. Of course, there is still a lot of work hidden in each of these points.

Another difficulty is that each community is individual. Therefore, everything needs to be developed for a specific product and audience. But the main thing is to understand the essence and learn to think correctly - then you are doomed to success!

 
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